SPORTS JOURNALIST
My latest branding project for Jimena Araya Deportes 360, a sports journalist, focuses on crafting a dynamic and engaging visual identity for her new Instagram, TikTok, and podcast platform. The design embraces a bold yet approachable aesthetic, using a striking color palette of red, green, cream, and yellow to reflect the energy and diversity of the sports world. A custom sans-serif typography with rounded edges adds a modern and balanced touch—strong yet inviting. This brand not only enhances her presence as a journalist but also creates a cohesive and recognizable look across digital platforms, making her content both impactful and visually compelling.
