About me.
I build brands from intention.
I am a Creative Director and Strategist operating at the intersection of high-stakes corporate strategy and underground cultural movements. My work is defined by a simple belief: clarity and craft must coexist to create lasting market presence.
Currently, I serve as a Campaign & Creative Manager at Amazon, overseeing marketing initiatives for the AVOD vertical. Managing an annual revenue portfolio exceeding $20MM+, I direct creative strategy for enterprise giants like Tegna, Future Today, and BYU. In this role, I’ve shifted the paradigm from volume-based execution to strategic precision—leading deep-dive creative sessions that align complex client goals with operational excellence.
But my vision extends beyond the corporate sphere. I act as a Strategic Brand Guardian for Central America’s most prominent cultural experiences, including Electric Animals, Pura Tinta Fest, and Oneiro Festival. Whether I’m optimizing a campaign or crafting the narrative for a festival community of 20,000+ attendees, my goal remains the same: to build systems that resonate visually, strategically, and emotionally.
From guiding cross-functional teams through chaos to mastering the full Adobe ecosystem and Generative AI, I don’t just deliver assets—I build the infrastructure for creativity to thrive.
Disciplined Rebel. Subversive Luxury.