IDENTITY OPTIMIZATION AND SYSTEM FRAMEWORK
A cinematic brand system designed to bring structure, clarity, and intention to a tech-driven cleaning company.
The identity balances AI precision with Human warmth through controlled typography, grain-infused textures, and a curated palette of tech orange, complementary blue, and modern neutrals.
The identity balances AI precision with Human warmth through controlled typography, grain-infused textures, and a curated palette of tech orange, complementary blue, and modern neutrals.
Each section unfolds as part of a visual rhythm — intentional, elevated, and functional — from logo architecture and color logic to the Hybrid System that defines how Human and AI coexist within the brand.
The full case study expands on its strategic direction, visual language, tone, and applications — revealing how clarity, structure, and emotion merge to create a unified identity ready for the future of Human × AI cleaning solutions.
