BRAND IDENTITY & CREATIVE OPERATIONS SYSTEM
710LOVE is one of Costa Rica’s most recognized smoke shops and glass galleries, with a strong presence in the local specialty retail market. The project focused on refreshing the brand identity while also creating a more structured workflow for the internal creative department, connecting visual consistency with day-to-day production needs.
My role covered both visual and operational work: refining the brand system, organizing logo variations, defining color and application guidelines, developing brand manual assets, and building standardized processes for briefs, creative production, quality review, corrections, and final delivery.
The result was a more consistent identity system supported by a practical production workflow, allowing the brand to communicate with more clarity while improving how creative assets were requested, developed, reviewed, approved, and delivered.
